Animation for the Lucozade Zero product
launch. The client requested an infinite looping, hypnotising animation that portrayed a feeling of flow. It was to be used on their Facebook, Twitter and Instagram accounts which would reach millions of consumers worldwide.
I came up with the concepts and storyboards and successfully pitched my ideas to the team, creating 2 different infinite looping animations to demonstrate the brand ethos of ‘flow’. Created in Adobe After Effects and Photoshop.