As part of a new Q4 2013 commercial push for their Colour Crush cosmetics range, The Body Shop commissioned several make-up tutorial videos.
The project involved both a photo and video shoot in order to create assets for both online and off line use in store and on the web.
Deadlines and budget were tight and 6 videos were produced using three different models over two days.
I was tasked with using the brands new creative vision and direction that I had played a part creating in to bring something fresh whilst still sticking true to the brands traditional values. The videos also had to compliment similar tutorials already produced for previous seasons.
I worked on all stages of the production from title and overlay design through to directing the photo shoot, video creative direction, and overseeing the final edits.