The Skills Network - UX Overhaul & Rebrand
Head of UX - project lead and creative director UX improvements, mobile/responsive redesign, rebrand and accessibility standard implementation Key software and tools: Sketch, Zeplin, Adobe CC, Jira. As the new Head of UX for online learning company The Skills Network, I was tasked with overhauling their brand and user experience. After my initial review of their current product and also using available user research, it was decided that UX improvements, a mobile/responsive redesign, implementation of accessibility standards and a total rebrand was needed. Managing a team of two UX designers, two graphic designers and an SEO specialist, I led the whole project. Working using both agile and kanban methodologies, we carried out UX reviews and research to identify problems. I did competitor reviews for benchmarking, defined accessible new brand colours, created a brand new design system, built wireframes and prototypes of all fidelities, and worked closely with the development team on the build and implementation. I also led all creative direction including illustrations, tone of voice etc. Having been given a tight deadline, I also utilised the in house marketing team and external user testing agencies - as well as business management and stakeholders to ensure that we could deliver the highest quality experience in the shortest timeframe possible. In just eight months I delivered a rebrand and new web platform, which led to a 3x increase in signup and conversion as well as much improved brand recognition. We also brought in new accessibility guidelines to ensure all company output could hit minimum WCAG guidelines whenever possible.