Global health services organization Cigna required implementation of their new brand language and a total redesign of their VieLife health programme.
The brief included requests such as the
‘appification’ of the site to better suit modern user expectations and a UI design that was responsive cross-platform while still remaining clear and simple.
Creation of final designs after extensive UX research, user testing, and a complete grid based UI redesign. This involved not only incorporating Cigna’s new branding and styles, but a vastly improved user experience and responsive Bootstrap based
design for tablets and mobile.
As senior designer on the project working with one junior designer, I was responsible for pitching ideas, creative direction, UX decisions, and UI design on the project.